April 29, 2013 — Today China has over 300 million middle class consumers – but that number is expected to grow to more than 800 million by 2025. These changes will put unprecedented pressure on our Earth’s limited natural resources. In this thought-provoking presentation, Peggy Liu, co-founder of the Shanghai-based nonprofit organization JUCCCE and a Time magazine Hero for the Environment, explores efforts she’s leading to re-imagine prosperity and reshape consumerism in China by building a new “China Dream” that preserves resources such as energy, food, land and water for future generations. She also discusses how myth-creation, mass media and collaboration will be keys to transforming lifestyles in China, and around the world.