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Cara Pike

Founder and director, the Social Capital Project
Cara Pike is the founder and director of the Social Capital Project. The project has resulted in the creation of the Ecological Roadmap, a segmentation study of the U.S. public based on social values; Climate Crossroads – A Research-Based Framing Guide; and most recently, Climate Communications and Behavior Change – A Guide for Practitioners. Cara was formerly the vice president of communications for the nonprofit environmental law firm Earthjustice, where she created and ran a full-service internal communications agency for the organization’s eight offices, policy arm and international program.


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